Monday, December 15, 2008

Younger Next Year - Chris Crowley and Henry S. Lodge M.D.

younger next year

Younger Next Year is a book that says getting old doesn't mean becoming decrepit and out of touch, but rather, through rigorous exercise and proper diet, one can remain young and active well into later life.... 80s to upper 90s, maybe beyond. On this point I absolutely agree with the book. It is a complete myth that your body wears down as you get old, your body wears down when you just sit around, your muscles die when you don't use them, so get out there already!

One thing that does kind of bug me about the book is that Lodge (the M.D.) keeps drawing parallels to evolution that are not proven, and are sometimes, just plain wrong. I suppose in the end he just wants to try give people a way to reason themselves into exercise, and so it goes.

Anyway, again, the core message of the book can be seen as exercise, exercise, and exercise. Though there are a lot of other good messages in there like: make friends, find a cause, involve yourself with your family, and start movements. Then there are other things that are questionable like: consider plastic surgery. Well maybe that is the only thing, and maybe that is just something with me, but hey, I suppose plastic surgery is a part of being younger next year, and it hasn't killed Michael Jackson...yet....hahahahahaha

Get Younger Next Year: Live Strong, Fit, and Sexy—Until You're 80 and Beyond from Amazon.com

Monday, December 8, 2008

The Old Man and the Sea - by Ernest Hemingway

The Old Man and The Sea - Book Cover

The Old Man and The Sea is one of those books that tells a simple story, draws in your emotions, and leaves you to reflect on a thousand metaphors. The novella centers around an old man's battle against a fish that is larger than his simple boat. For four days the man is alone at sea and reflects on his age, his loneliness, his determination, and his resolution.

To me the main theme of the book is how all our battles end the same, whether they are victories or defeats...in the end, both are fated not to last. The old man does catch the fish after days of pain and struggle, only to find it impossible to defend its carcass against the sharks. Only once the carcass has been completely eaten does the old man find peace. No sins to justify, no pains to reason with, no future to hope for, just peace in a world of beauty, and as Hemingway puts it so well: "He dreams of lions on a white sand beach".

Get The Old Man and The Sea from Amazon.

Thursday, December 4, 2008

Way of the Peaceful Warrior by Dan Millman

Way of the Peaceful Warrior Book Cover

All these years Dan Millman had grown up struggling to "be a somebody". Talk about backwards! He had been a somebody locked into a fearful mind and a mortal body.

Way of the Peaceful Warrior is a book about identity beyond that of our own desires. The story of Dan Millman is that of a successful gymnast who found that succeding at all he had been striving for left him more disappointed than if he had failed.

All These years I had been sustained by an illusion -- happiness through victory -- and now that illusion was burned to ashes. I was no happier, no more fulfilled, for all my achievements. Finally I saw through the clouds. I saw that I had never learned how to enjoy life, only how to achieve. All my life I had been busy seeking happiness, but never finding or sustaining it.

Millman contrasts the calm we should all feel in our life with the rushed pace that we eat, the impatience we feel for answers when we ask questions, and the undue importance we place on tasks that cause us to feel frustration and anger towards ourselves and others.

I’ve been battling illusions my whole life preoccupied with every petty personal problem, I’ve dedicated my life to self improvement without grasping the one problem that sent me seeking in the first place. While trying to make everything in the world work out for me, I always succumbed to my own mind, always preoccupied with me me me…my only real problem in life is my mind.

What should replace our frantic lifestyle and personal pain is a kind of peace and calm, an appreciation of beauty, taste, and life that only a calm mind can feel.

No need to resist life just do your best. Open your eyes and see that you are far more than you imagine... You are yourself and everyone else too!...You are already free!


Get the book from Amazon: Way of the Peaceful Warrior: A Book That Changes Lives

Tuesday, December 2, 2008

fooberdoob

Fooberdoob is in fact Matt Gurley, a young artist out of Oklahoma who does excellent layered covers of the shoegaze subgenre and reminds me what it is like to listen to music and drift through clouds.

Listen to his cover of The Sunday's song Skin and Bones:


and visit

http://www.youtube.com/user/fooberdoobs

for more.

Saturday, November 29, 2008

Weezer - Pink Triangle



When I'm stable long enough
I start to look around for love
See a sweet in floral print
My mind begins the arrangements


And so beings one of the greatest Weezer songs ever, splashing ideas of mental frailty, emotional turmoil, and senseless obsession that leads us to make all the wrong conclusions in love. Yes, this song says it all.

Friday, November 28, 2008

Crimes and Misdemeanors - by Woody Allen

Crimes and Misdemeanors is a movie about the conflict of morality and reason. "A man can reason himself into anything" and thus, what is the use of morality? On the other hand, so much of our joy in life comes from morality...I.E. fidelity is better than adultery and so forth.

The movie complicated this question by bringing to light people's own instinctual drives in solving problems and seeking security as being less satisfying than moral high ground, but doesn't directly give us an idea of which one is correct.

In the end the movie provides good media and thoughts to be discussed at a later time.

Monday, November 24, 2008

Townes Van Zandt

Townes van Zandt is a singer songwriting the country/folk genre. With a mellow swaying voice, picked guitar, and lyrics that really mean something... he might surprise you as the country singer you can listen to.

Listen to him sing Pancho and Lefty:


And check out his official site:
http://www.townesvanzandt.com/

Sunday, November 23, 2008

The Song Of Wandering Aengus - William Butler Yeats

The Song Of Wandering Aengus - William Butler Yeats (1865–1939)

I went out to the hazel wood,
Because a fire was in my head,
And cut and peeled a hazel wand,
And hooked a berry to a thread;
And when white moths were on the wing,
And moth-like stars were flickering out,
I dropped the berry in a stream
And caught a little silver trout.

When I had laid it on the floor
I went to blow the fire a-flame,
But something rustled on the floor,
And someone called me by my name:
It had become a glimmering girl
With apple blossom in her hair
Who called me by my name and ran
And faded through the brightening air.

Though I am old with wandering
Through hollow lands and hilly lands,
I will find out where she has gone,
And kiss her lips and take her hands;
And walk among long dappled grass,
And pluck till time and times are done,
The silver apples of the moon,
The golden apples of the sun.

------------

In the poem Yeats seems to be playing with two themes: Undying affection for a lost love, and nostalgia for the romance of youth. The character in the book sets out in expectation, casting out and hoping for a catch. This can symbolize both a quest for romance and a general quest for achievement. The fish that turns into the woman resembles unexpected fortune that is like all good fortune, destined to fade eventually. Yeats seems to console us believing that the loves and good times in our life are never lost if we can remember enough to walk through them, and treasure how the beautiful moments in our life resemble them, thus plucking the silver apples of the moon, The golden apples of the sun.

Friday, November 21, 2008

My Little Airport

My Little Airport is an indie pop duo out of Hong Kong consisting of composer Ah P and vocalist Nicole singing beautifully cute songs in a mix of Chinese and English, with occasional French. Their songs focus on forbidden romance, erotic overtones, and snapshots of everyday glory like: going to the zoo, getting homework done, or reading French poems. My Little Airport provides validation to being a nerd; their music says that it is possible to be an intellectual who studies hard and has sensuality, sexuality, and fashion sense.

Nicole of My Little Airport:
Nicole of My Little Airport

Watch Ah P and Nicole perform: The Ok Thing To Do On Sunday Afternoon is to Toddle in the Zoo (all in Chinese)


For more, check out their beautiful webpage:
http://www.mylittleairport.com/

Or get their latest from Amazon: Stay As Sweet As You Are

Thursday, November 20, 2008

The Teahouse Fire by Ellis Avery



When I was nine, in the city now called Kyoto, I changed my fate. I walked into the shrine through the red arch and struck the bell. I bowed twice. I clapped twice. I whispered to the foreign goddess and bowed again. And then I heard the shouts and the fire. What I asked for? Any life but this one.

And thus begins the story of Aurelia Caillard a French-American girl who loses her mother before her time and is ferried to Japan with her abusive Missionary Uncle later managing to escape to a Great Japanese Tea-House where she learns Japanese Tea Ceremony,temae, the meaning of family, loyalty, elegance, love, forgiveness, death, and life.

Social Ranking and Acceptance

“Now,” the older woman said in Japanese, crouching to fix me with her small eyes, “your father?”

“None,” I said, as far as I knew.
The woman blanched a little, and persisted. “Your mother?”
Now I flinched. I didn’t want to say it. “None,” I repeated. The two women glanced at each other. I felt queerly translucent. Saying the thing for the first time made it more real, but saying it in this language abstracted it from me, as if the moment were happening to someone else.


Language forms part of our identity. When Aurelia (later the Japanese name Urako) is found she has to confess to being an orphan, saying it in what little Japanese she knows divorces her old identity from her, makes her feel foreign to who she was. At the same time it establishes how foreign Aurelia is in her new environment of Japan, this is an important point as one of the main themes of the book is that Aurelia is never truly accepted in the culture, even after years learning to think, live, and breathe in Japanese.

The task of running Tea Houses in Pre-Western Japan was granted to families of the highest cast, Samurai, and only the wealthy and powerful could come to enjoy being served tea. Thus throughout the novel there is an element of worth in terms of social status. Take for example Jiro, a man from a lower cast who married Yukako, and became successor of the Tea House, only to fall when he found he didn't have the social graces or caliber of elegance to manage running all the poetic details of Tea House. His wife, the true Samurai, takes over.

Trying to jump social status leaves a kind of inflation that shows your true worth, and leaves you empty, out of your element. The lesson is one should accept who and where they are and grow slowly to manifest their own world into greatness. No matter what role that world plays, it is important.

Poetry, Discipline, and Elegance
...as she followed Yukako’s maxims: “Make heavy things look light; make light things look heavy.”

Yukako put out the fire in the floorboard pit, and I sat with her quietly. When she found me in this room, she was the age I am now, I marveled. The host’s door to the mizuya was open, as was the outside door beyond ---the push-up sky-light, too, the small windows and the little crawl-through door ---so that the bleached-bone gold of the house was lit on all sides by green air and pink petals. The very house seemed to be breathing light. Above the lovely dark board with its whitegrained streak, a calligraphed scroll hung in the alcove, edged in sky-blue silk. Beneath it, in place of flowers, lay a small pair of flower-cutting scissors, their butterfly handles gleaming. “Why?” I asked, pointing. “Why?” Yukako teased. “What flower is most beautiful of all?” It was a matter of catechism, not opinion. “Sakura,” I answered. “Sakura only bloom a few days a year,” she said. “And now they’re everywhere. To cut a branch of cherry blossoms and bring it into the teahouse is too much, don’t you think?” She nodded toward the alcove. “This is just enough, the shears alone.” Walking back through the moss-and-slate garden, the fresh spring air blowing petals my way, I felt joy, joy, at how I saw the outside world more intensely for having seen the world Yukako made inside. No wonder Jiro resented not getting to choose and name the tea bowls himself; every aspect of speaking through tea gave pleasure.

The book echoes again and again the extreme importance of elegance and aesthetic, the idea that learned traditions so enrich life as to be coveted. What it calls into question is what it means to be civilized. What are the movements, rules, and aesthetics, learned and practiced by (most) all of us that make our world a more pleasant place to live? The Tea House takes the idea of culture to the most extreme level. Take for example the situation where Yukako is obliged to hang pictures of the Emperor in every tea room:

“Of course we’ll accept it: it would be rude not to. But how ridiculous. It makes me wonder if he ever understood the Way of Tea at all. A photo for every tearoom? How inelegant!”
She use the same word Sei Shonagon had nine hundred years before, describing a hayseed of her own acquaintance. As Tsuko nodded and soothed, more gracefully than I’d ever been able to, I wondered if the Heian court lady had ever written of being upstaged in the eyes of her Empress by some young modern thing. Perhaps it was on a page Shonagon had brushed and burned, a list of inelegant feelings.


No inelegance can be tolerated, it is important though to distinguish this from perfectionism, since Tea culture actually understands the inability to achieve perfection, indeed designs the concept in to the art:

In the tea world there is a phrase, ichigo ichi. One moment, one meeting. Every moment is what it is. Even though tea people watch each other constantly for slips in form, and gossip shamelessly about one another’s technique, in the end, in the deepest sense, there are no mistakes. This is what the Mountain meant to teach in giving his students the precious antique with the crack, the flaw, certain to break with use.

Indeed is not the height of elegance and culture having the ability to accept a lack of perfection? Humility, therefore, is an essential part of elegance.

Love and Elegance

Where among this culture is there room for the awkwardness of love and romance? To make her task even more difficult Avery makes Aurelia a lesbian, in a world where most marriages are arranged. Still part of this is OK, since no one really shows their feelings for anyone directly, and more poetic writings and gifts create the greatest points of expression, consider when Aurelia recieves a gift from her lover Inko:

Unspooling a puff of white tissue, I found a water-lily-shaped wafer of pressed sugar. I had not been forgotten; my eyes stung from gratitude.

Eyes stung from gratitude. That is just great writing, you can understand the power of the gesture way more than the perpetual (sometimes half-empty) "I love yous" thrown about in society today.

The Embodiment of Elegance and Beauty

If there was one character that embodied the grace and beauty of temae and Tea Culture it was Yukako, older sister and master to Aurelia. Consider Aurelia's thoughts when Yukako dies:

As I purified each utensil under that kiri dome, I felt her (Yukako) beside me, prodding me here and there with her fan: like so. Like so. I felt her as I had when I was small, folder her fingers around mine…My body had known hers this intimately, I thought.

This passage describes how Aurelia learned temae from Yukako, and how the exchange of teaching and culture could brought them together, even behind the formal rigidity of the world, or was it the feeling of accomplishment to follow precise rules that created the opening for affection?

Yukako was dead, I learned, reading at home that night. She died some twelve years before, in 1916. My very first response, as with almost every interaction I had with Japanese people, was embarrassment: how rude of me to think she’d never die! How selfish! My second response was surprise: how could she have succumbed to anything so petty, so ordinary, as death?

Yukakos suffering, Kenji said, had been intense but brief, and she had gone about dying with the same attentiveness and vigor with which she’s lived.

These two passages summarize the perfection of tea-culture, of being something more bigger than life, yet unable to escape it. Like the coming Westernization of Japan in the late 1800s destroyed the elegance of tea culture, so even Yukako had to submit to mortality, and when she does so, she does not make the inelegant move to escape her fate, but cooperates with it in honor and beauty.

If Yukako had given me one single-edged gift, it was this: how to love this soft air, this wash of light-flooded leaves, this sun hitting red brick, this one day in all the world.

What is the amazing thing about the human condition is that we have a million different ways with which to perceive the outside world, and yet how often do we stop to appreciate it? What is the beauty of each passing moment? What is the benefit of cultivating the beauty, grace, intelligence, artfulness, to appreciate it?

Ellis Avery and Japan
Avery herself studied Japanese Tea Ceremony in N.Y. City (where she lives) and Kyoto, for 5 years. A large element of this book is Aurelia's trouble being integrated into Japanese culture. Reading this book it is important to keep in mind that it is a story depicting Japanese culture as seen from the outside. I do not mean to bash Avery on this, any book trying to describe a culture would be difficult, but it seems like an important fact to note with a book so rich in describing the culture of Japan as it transitioned to Westernization in the late 1800s.

Get The Teahouse Firefrom Amazon.

Tuesday, November 18, 2008

Don't Make Me Think by Steve Krug

Don't Make Me Think by Steve Krug is a website usability book that is so important, vital, and good that I outlined the major points chapter by chapter.

Ch 1. Don’t Make Me Think
1. Don’t make me think, do as much work for the user as possible
2. Get rid of half the words, then get rid of half of those
3. Make everything as self-evident and self-explanatory as possible
4. Make it OBVIOUS that something is clickable
5. Making things easy builds confidence in yourwebsite
6. Eliminate question marks or anything which makes you think

Ch2. How we really use the web

1. People don’t read, they skim
2. People don’t make optimal choices, they satisfice and go back if needed. “guessing is fun”
3. People don’t figure out how things work, they muddle through.
4. People use things differently than how they were intended. Like typing a www address into a search box.
5. If something works for people, they will rarely try to find a better way, so build a website that makes the user feel smart.

Ch 3. Billboard Design 101

1. Make sure people see and understand as much of the website as possible
2. Create a clear visual hierarchy
3. Take advantage of established conventions (learn from what is already working)
4. Again, Make it OBVIOUS what is CLICKABLE
5. Minimize noise.
6. Make content nested together in a useful manner. (check out the front page of a newspaper to understand nesting)

Ch 4. Animal, vegetable, or mineral? (Why users like mindless choices)

Krug’s Second Law of Usability: It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

1. While it is good to keep track of the number of clicks to get to a certain goal, what might matter more is that the path to the goal is mindless
2. As a rule of thumb: 3 mindless clicks equals 1 that requires thought
3. Making things as mindless as possible will make your site easy to use and help its chances at becoming popular

Ch 5. Omit needless words – The art of not writing for the web
Krug’s Third Law of Usability: Get rid of half the words on each page, then get rid of half of what’s left.
1. The web is full of words no one is going to read, eliminate them because it reduces noise, makes the words that matter, matter more, and it helps the reader get a general idea of the page without scrolling.
2. Get rid of happy talk – this is usually intro stuff that serves no purpose, but it is also anything you read and your mind starts going “blah blah blah”
3. Eliminate instructions as much as possible, no one reads them, if you must have them, make them as short and clear as possible.

Ch6. Street signs and Breadcrumbs (Designing Navigation)

1. People won’t use your Web site if they can’t find their way around it.
2. Like shopping in a retail store, you go to a website looking for something, and expect a certain hierarchy with clearly marked signs.
3. People leave your website when they are certain you don’t have what they are looking for, or when they get too frustrated from looking.
4. When browsing website there is no sense of scale (how many pages) where in the hierarchy we are, so it is good to give as many clues to this as possible.
5. This explains the importance of book marks, and websites having good home pages
6. 30-40% of web clicks are on the back button
7. Navigation is about getting from one place to another, and figuring out where you are
8. Navigation tells us where we are, and helps us get to where we want to go, and it also never loses us, once it does that, we are in serious trouble
9. In a website you are always asking, “Do these guys know what they are doing?”

Good techniques for good navigation:

1. Have the same navigation menu on every page (except maybe the home page, or some special function page like a form)
2. Keep the site logo and id on every page (site id is usually at the top left, by convention) – have the id also be a link back to the home page, to let people be able to know where they are, whenever they want
3. Give people a way to search your site
4. Most navigation help breaks down after the first or second level, but it is important to have clear navigation at as many levels as possible
5. Every page needs a name, and it needs to be in a prominent place, and the name needs to match user expectations to build trust
6. “You are here” indicators help too
7. “Breadcrumbs” give people an idea of where they are, and the path they have taken, but they should not be used as a substitute for real navigation.

On using tabs (TABS ARE GOOD):
1. They are self-evident, hard to miss, slick, and suggest a physical space
2. Color code them, this adds to their pop and appeal
3. Don’t over do it, or you will have load time issues on all those images
4. Have a tab highlighted for every page, never leave a tab un-highlighted.

Ch 7. The first step in recovery is admitting that the Home Page is beyond your control

1. With a home page, there is ALWAYS ONE MORE THING
2. The homepage has to establish site identity and mission, has to give a site hierarchy, and give a search capability

The homepage should also have...
1. Teases – things to entice the reader
2. Timely content – tell people what’s new
3. Deals – how are you giving them new value?
4. Short-cuts – stuff that is a long way a way, but important, popular, and pertinent
5. Registration (if that is even an option)
6. Show the person what they are looking for
7. Show them other cool stuff they might not be looking for but are interested in
8. Show where to start
9. Establish credibility and trust
10. It has to be amenable to the pressures of promoting the site, work politics, and showing all aspects of the company

Usual pit-falls of home pages it needs to make clear the big picture of the site “what it is all about” and easily answer these four questions
1. What is this?
2. What can I do here?
3. What do they have here?
4. Why should I be here--- and not somewhere else?

Excuses to avoid for not spelling out the point
1. It’s obvious
2. Once people get it, it is not needed
3. Anyone who really needs the site will know
4. Advertising will take care of that
5. We can just add a “first time visitor” link, right?

Tools to get the point across are
1. The tagline, it should be personable, lively, and explain the site
2. The welcome blurb
3. Use as much space as necessary, but don’t use more than necessary
4. Don’t use your mission statement as the blurb
5. Test your home page, send it to people, and then ask them what the main point of the site is

The homepage needs to answer “Where do I start?”
1. Where do I start to search?
2. Where do I start to browse?
3. Where do I start to see the best of the site?

Pull downs and other site descriptions are bad because they are twitchy, and you have to exert effort to see them

Killing the home page goose:
1. Putting a banner ad on the homepage when it is not necessary
2. Promoting everything
3. Letting deals drive the design of the homepage
4. Being greedy


Ch.8 “The Farmer and the Cowman Should Be Friends” Why most web design team arguments about usability are a waste of time, and how to avoid them

1. It is impossible to know what will work because it can’t be proven, so any discussion on what is best, is ultimately flawed
2. This is because there is a myth of they average user, when in fact, everyone is unique.

Ch9. Usability testing on 10 cents a day – keeping testing simple so you do enough of it

1. You will wonder why you didn’t do usability testing sooner
2. Focus group – many people see many ideas and discuss to discover what they most want
3. Usability testing – you are seeing if the site can be used and understood

Testing rules of thumb:
1. Testing one user is 100% better than testing none
2. Testing one user early is better than testing 50 at the end
3. Importance of recruiting the right people is overrated.
4. The point is not to prove or disprove, but to get information
5. Testing is iterative, you have to do it more than once
6. Nothing beats a live audience if you can get it
7. Do more than one round since the first layer problems can block testers from seeing the second layer problems

Answer these two questions with usability testing:
1. Do they “get it”?
2. Can they perform any necessary key tasks?

Ch 10. Usability testing: The movie – How to do your own testing

If you conduct your own test, do the following:
1. Tell your user to think out loud, and listen to what they say
2. Tell you user what to do
3. Be understanding, empathetic, and encouraging to your user, thank them!
4. Try observe their thought process
5. Don’t give them any hints on what to do!!!
6. Probe, probe, probe, they are there, ask as many questions as you can (i.e. what do you like best? What appeals to you? Etc….)
7. Less experienced users are probably better since they are less likely to know how to cope with bad design.


Expect the following from a test session:
1. Find out if they “get it”
2. Can they find their way around?
3. Head slappers – the obvious problems you consistently overlooked
4. Shocks – the “how could they not understand that” shock
5. Inspiration – you will get some new cool ideas
6. Passion – see your baby “website” come to life and make a difference
7. Don’t jump to conclusions – step back observe as much as you can, conclude later…
8. You are seeing people on their best behavior, they are likely to act differently on their own….
9. Give more credence to actions, than what the users say
10. Make notes immediately after each session

Ch 11. On not throwing the baby out with the dishes – interpreting test results

After the testing decide what should be fixed, and then, how to fix it.
1. Always try tweaking first
2. Work on specifics, what exactly “didn’t work?” or “get the point across?”
3. Re-test, after tweaking
4. Scrap and start over if you have to, even go back to basic assumptions…

Avoid:
1. Fixing problems that most users managed to recover from
2. Adding things in, thinking that additions solve the problem…
3. Resist adding in those suggestions for “new features”
4. Do easy stuff first: The head slappers, etc…
5. Remember that even small changes can have a big impact!

Get Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition from Amazon

or check out the website: http://www.stevekrug.com/index.html

Also, check out the website I am building that applies these principles, and let me know what you think.

Monday, November 17, 2008

Viral Marketing With Blogs

I downloaded an interesting pdf from Viral Marketing With Blogs today, at this link.

It is an interesting take on how to win in the publicity game of the blogging internet land.

Here are some important notes for getting traffic and links:

1. Don't be direct, be personal, tell a story

2. The counter-intuitive rule to build and keep traffic is to link out, when you link out, people come back!

3. Publicity Stunts - good way to drive traffic, try to do or say anything outrageous or crazy

4. Resources - provide good free value that is always there (safe and reliable)

5. Irresistible Offers - an example of this is "free x or y" etc...

6. Meme Propagation - maybe the most difficult to do, but this is marketing to a niche and trying to get their attention

7. You may already be a winner - hold an online competition of some sort

8. Make some kind of blog award, or a "blog day"

9. Create controversy, get conversations going in the comments section

10. Write something you know is wrong, and get links from people taking pride in pointing it out on message boards

11. Get the "scoop" be an insider of whatever you are inside of, your city, your religion, your profession.

12. Be funny, this can be difficult, but is will get you links if you can pull it off.

13. Promote a charity in your blog, and people will spread the post for the greater good.

14. Have a free e-book on your site to get some good word of mouth. (Like this post)

15. Provide value! Value, value, value. Tutorials, etc...

16. Use RSS

17. Be conversational, draw readers in.

Things to avoid:

1. If you are going to do a publicity stunt, do your research, because they can backfire BIG.

2. It is not about you, always write for your reader.

3. Think win-win, seeking attention without a win-win, won't work

Here is the link for the full pdf:
http://downloads.copyblogger.com/Viral_Copy.pdf

Sunday, November 16, 2008

Glück, das mir verblieb (Marietta's Lied)



From the 1920s Opera Die tote Stadt by Erich Wolfgang Korngold, this is a beautiful aria about love and old times. Hearing this song feels like floating, and I find myself singing it in idle moments, here are the original German lyrics, followed by a Google Translation.


Glück, das mir verblieb,
rück zu mir, mein treues Lieb.
Abend sinkt im Hag
bist mir Licht und Tag.
Bange pochet Herz an Herz
Hoffnung schwingt sich himmelwärts.

Wie wahr, ein traurig Lied.
Das Lied vom treuen Lieb,
das sterben muss.

Ich kenne das Lied.
Ich hört es oft in jungen,
in schöneren Tagen.
Es hat noch eine Strophe
weiß ich sie noch?

Naht auch Sorge trüb,
rück zu mir, mein treues Lieb.
Neig dein blaß Gesicht
Sterben trennt uns nicht.
Mußt du einmal von mir gehn,
glaub, es gibt ein Auferstehn.

------------
Google translation
-------------
Lucky that I remained,
back to me, my faithful love.
Evening falls in Hag
're my light and day.
Pochet anxious heart to heart
Hope is swinging skyward.

How true, a sad song.
The Song of loyal Lieb,
the death.

I know the song.
I hear it often young,
In better days.
It still has a verse
I know it yet?

Seam also worry cloudy,
back to me, my faithful love.
Tilt your pale face
Death separates us.
Thou hast heard of me go,
credible, there is a Auferstehn.

Friday, November 14, 2008

The Internet

A form of media delivery itself. There is a kind of impatience with the internet, why isn't it here yet? Why isn't it gone yet? That kind of stuff.

More on this article later.

Thursday, November 13, 2008

Philip Levine

I just went to a poetry reading by Philip Levine. Up in his 80s it was hard for him to escape identifying with his age. Still Levine read and delivered some fine poems, cracked some jokes, and kept the audience's attention with a bit of profanity mixed in.

Here is a sample from his poem "Two"

"And the lovers?" you ask. I wrote nothing about lovers.
Take a look. Clouds, trucks, traffic lights, a diner, work,
a wooden shoe, East Moline, poached eggs, the perfume
of frying bacon, the chaos of language, the spices
of spent breath after eight hours of night work.
Can you hear all I feared and never dared to write?
Why the two are more real than either you or me,
why I never returned to keep them in my life,
how little I now mean to myself or anyone else,
what any of this could mean, where you found
the patience to endure these truths and confessions?


Levine's style draws to that which is missing in our souls, and seems to have been stolen by the common objects of life which distracts us.

His second last poem was one on death where he states "and so I will rest, free at last". The whole poem hinted toward death being a time where we can finally escape the images of ourselves which burden us as our own, and obscure whatever it is that is enduring and real in us.

Wednesday, November 12, 2008

Jane Hirshfield

Jane Hirshfield is an American poet who has extensively studied zen and served to translate Japanese poems into English.

Her poems have a modern beat to them, with unusual imagery and metaphor, take the line from A Critique of Pure Reason for example:

A dog catching a tennis ball lobbed into darkness
holds her breath silent, to keep the descent in her ears.


When I understand that, I will come back here and blog about it.

The other lines from the poem are good though, and give a nod to her zen background:

Perimeter is not meaning, but it changes meaning,
as wit increases distance and compassion erodes it.
Let reason flow like water around a stone, the stone remains.


This poem reminds us of the times reasoning and convincing arguments just don't work. They don't apply to reality, they don't always solve arguments.

Hirshfield's title for the poem alludes to Kant's Critique of Pure Reason where he asserts all ideas are presentations of sensory experience, and not pure logic alone. The poem itself sheds light on implications of how we treat people and talk to them. What is it that convinces us so thoroughly that our reality is right? Why don't we empathize first and not enter into an argument? The poem is saying we should emphasize emotional aspects to our thoughts and deductions. Well, I don't know how I feel about that. ;)

Click here to get Hirshfield's book: After: Poems

Tuesday, November 11, 2008

23 and Me


23 and Me is a utility that lets you look through your own genes and see what is there. The idea is that you send your saliva off to a lab, have it analyzed, and then can sift through your genetic code through the 23 and me website to see all your genetic predispoisitions, and what might be in store for you.

Read More...

Monday, November 10, 2008

Google Tech Talks

Google TechTalks are designed to disseminate a wide spectrum of views on topics including Current Affairs, Science, Medicine, Engineering, Business, Humanities, Law, Entertainment, and the Arts.

The techtalks have high profile people talking about high profile things and has the seminar "feel" that makes you think you are on a college campus, which is how Google's offices are usually described...anyway, they are great, just great. Kudos to Google, yet again.

Check out this video on if we currently have the computing power to understand the genetic code. Sergi Brin, one of the google founders has looked at his own genetic code and found he has a higher risk for Parkinson's!

Sunday, November 9, 2008

O'Pato

This is a kitschy samba song about a duck, a goose, and other water birds, all quacking about who each other are, the:

Quém, quém, quém, quém
Quém, quém, quém, quém

lines at the end are a bit of onomatopoeia meant to resemble the quacking of a duck, and can be translated into: who? who? who? who?

This is a samba song which means it is about impossible to play on guitar and sing at the same time. The combination of the samba rhythm and smooth contrapuntal singing defines the Tropicália movement in my opinion. Here are two legends of Tropicália: Joao Gilberto and Caetano Veloso, singing the song:


Natalia's version is by far the best though:


You can find tab for the song here, or get the song from amazon: O Pato (The Duck)

Saturday, November 8, 2008

Hanna Montanna

My 5 year old niece is over today, and as it happens, Disney is running a Hanna Montana marathon. I am not going to admit outright that I am a fan of the show, but I will admit that I find myself watching it...helplessly, mindlessly.

The shows usually consists of an emotional hook. Someone gets mad at someone, or someone is going to be totally screwed unless...it keeps you absorbed, you want the resolution, you want the two people to make up, or the hero to be saved, you want to know that everything is going to be OK. The cheerfulness of the people in the comedy help with this. If they were all dressed Goth you might be OK with the fact that they go on hating each other endlessly, or Miley does fail gym, or whatever.

What is certainly true is that the show is popular. My niece likes the show, all her friends like the show. Like is too weak a word, they love the show, they are obsessed with the show, they sing the theme song in idle moments, they cheer when they find it on Disney, they have the Hanna Montana lunch box, socks, sweater, and shirt. It isn't just a show to them, it is a model of life.

That said, Disney does try to stick in some positive images. Hanna brushing her teeth, or eating spinach, or jogging. The themes of the show are also good: share, be considerate to others, study hard and do well...etc... The concept of the show itself is positive, Billy Ray proving that you can have a show and keep a family together. Finding a win win with the talent of his daughter and his own talent and giving her a truly intense unique experience for growing up. It is charming.

What will become of Hanna Montana, I wonder? Will she go on for a solo career that is still fresh and works? Will she be able to escape the fame and popularity of her Disney career? Will she go all Britney Spears? I try to think of the stars I was obsessed with when I was five? Vanilla Ice maybe *shudder*, well for the sake of Miley, and the world, let's hope she is spared that fate.

Friday, November 7, 2008

Piazza, New York Catcher

Piazza, New York Catcher by Belle and Sebastian is a light beat song with intelligent lyrics that tells the story of the relationship with a girl intertwined with allusions to baseball.



Elope with me, Miss Private, and we’ll sail around the world
I will be your Ferdinand and you my wayward girl
How many nights of talking in hotel rooms can you take?
How many nights of limping around on pagan holidays?
Oh, elope with me in private and we’ll set something ablaze
A trail for the devil to erase


Two people meet and set off for a grand adventure.


Come wave upon me from the wider family net absurd
“You’ll take care of her, I know it, you will do a better job”
Maybe, but not what she deserves


Family acceptance, marriage, and humble grace in "Maybe, but not what she deserves" when entering marriage.

I wish that you were here with me to pass the dull weekend
I know it wouldn’t come to love, my heroine pretend
A lady stepping from the songs we love until this day
You’d settle for an epitaph like “Walk Away, Renee”
The sun upon the roof in winter will draw you out like
a flower
Meet you at the statue in an hour
Meet you at the statue in an hour


Alas the lady has died but still lives on in the memories of songs, and the sun on the roof! The story ends like a classic tale with the lover secure in the knowledge of being fated to join his partner.

The guitar chords for this song are:
F#, B, F#, G#m, Ebm, G#m, C#, G#m, C#, B, Ebm, G#m, C#, Ebm.

Thanks to turtlish2 for the chords.

Thursday, November 6, 2008

doodlebugamy

Doodlebugamy is a 20 year old lady out of Wales in the U.K. who can sketch, draw, play guitar and banjo, sing, and is crushingly humble about all of it! Her works are a kind of honest pouring of consciousness, from sketching butterflies to singing cute original songs about practical thoughts that go through all our heads.

Check out I've Got Soul:


I wish I'd been born with good looks
Big old brains so I could read lots of books
but looks will fade and your mind can slip away
but I've got one thing you can never misplace
I've got souuuuuul baby, I've got souuuul



And for the cool time lapsed sketch of butterflies:


Check out more of her videos:
http://www.youtube.com/user/doodlebugamy

Wednesday, November 5, 2008

Silver Favorites

Silver Favorites, by Sir Lawrence Alma-Tadema



This painting reminds me of what it is like to lounge in the sun and experience those moments when the only thought in our head is that life is good. The fish in the center add the extra notion of carefree child-like distraction.

The scene is officially set along the Bay of Naples, and the painting is set along with lines from Wordsworth's poem Gold and Silver Fishes in a Vase:


Where, sensitive of every ray,
that smites this tiny sea,
Your scaly panoplies repay
the loan with usury.


The poem strikes the infinite feeling one might find in such a setting, enjoying the detail and beauty of every ray of sun, and yet feeling the pain of being in it, eventually craving the relief of shade.

The painting also inspires an interesting contrast, the woman like the fish in the painting are in a controlled and captive space, and both are there to be admired. The fish for the admiration of the woman, and the woman for the admiration of the viewer, dressed in their Himations and Chitons. Alma-Tadema, by the way, is often credited for inspiring the costumes in Hollywood depictions of ancient Greece and Rome.

Browse more Alma-Tadema paintings at ArtRenewal.org

Monday, November 3, 2008

Everythings gonna be allright

No Woh-mahn no cry



I don't know if it is because I grew up in Africa, but Marley is great, awesome, honest beyond honest. Actually, I think it is just because Marley is great, one of those artists associated with a movement and responsible for a million covers. One of those artists that gets the crowd singing to almost every song.

Everything's gonna be alright. A phrase worth repeating and sharing from time to time...or daily even...

Legend - The Best Of Bob Marley And The Wailers (New Packaging)

Sunday, November 2, 2008

Red Light Arrest

Red Light Arrest delivers music in an authentic style that is becoming the hallmark of great youtube. Out of New Brunswick, Canada, Red Light Arrest is composed of 17 year of Danyka and 19 year old Tyler. Danyka does an amazing job dancing to the songs and emoting their spirit, she sings from the heart using a powerful voice lined with a cute French accent. Tyler keeps the movement of the songs going with great guitar arrangements, background vocals, and occasional dancing.

Check out this cover of Estelle's American Boy:



For more of their videos:
Red Light Arrest

Wednesday, October 29, 2008

The Outsiders by S.E. Hinton



I just got done reading this book, and it has been one of the few books that brought me close to tears. It took me back to the time of being a teen, having perpetual company around, people to hang out with, people to joke around with, people to impress, getting into trouble, and having adventures. It gave me a sense of camaraderie, I felt like I would stick up for the characters, I hated to see any one of them go.

I also loved the theme of the similarities in people despite money, opportunity, and social class. That is something that has always bothered me, I only ever want to be treated as a human, I know it is corny, but we all do see the same sunset.

The novel awakened all the old powerful emotions of being a teenager, feeling wise beyond my years, getting old too quickly, enjoying nature, enjoying escape.

Nature's first green is gold,
Her hardest hue to hold.
Her early leafs a flower;
But only so an hour.
Then leaf subsides to leaf.
So
Eden sank to grief,
So dawn goes down to day.
Nothing gold can stay.

-Robert Frost

At first I thought the poem was about growing older, and I suppose it is, but I like Hinton's take on it, that it is more about staying young. "Stay gold" always see the world as something fresh, always appreciate the people who are in your life, know that there are good things out there. Write! Hinton herself started writing the novel at 15, and got it published when she was 18! It is really quite amazing, but you can feel how she let the story unfold, lived it out.

The Outsiders