Viral Marketing With Blogs

I downloaded an interesting pdf from Viral Marketing With Blogs today, at this link.

It is an interesting take on how to win in the publicity game of the blogging internet land.

Here are some important notes for getting traffic and links:

1. Don't be direct, be personal, tell a story

2. The counter-intuitive rule to build and keep traffic is to link out, when you link out, people come back!

3. Publicity Stunts - good way to drive traffic, try to do or say anything outrageous or crazy

4. Resources - provide good free value that is always there (safe and reliable)

5. Irresistible Offers - an example of this is "free x or y" etc...

6. Meme Propagation - maybe the most difficult to do, but this is marketing to a niche and trying to get their attention

7. You may already be a winner - hold an online competition of some sort

8. Make some kind of blog award, or a "blog day"

9. Create controversy, get conversations going in the comments section

10. Write something you know is wrong, and get links from people taking pride in pointing it out on message boards

11. Get the "scoop" be an insider of whatever you are inside of, your city, your religion, your profession.

12. Be funny, this can be difficult, but is will get you links if you can pull it off.

13. Promote a charity in your blog, and people will spread the post for the greater good.

14. Have a free e-book on your site to get some good word of mouth. (Like this post)

15. Provide value! Value, value, value. Tutorials, etc...

16. Use RSS

17. Be conversational, draw readers in.

Things to avoid:

1. If you are going to do a publicity stunt, do your research, because they can backfire BIG.

2. It is not about you, always write for your reader.

3. Think win-win, seeking attention without a win-win, won't work

Here is the link for the full pdf:
http://downloads.copyblogger.com/Viral_Copy.pdf