The Ultimate Sales Machine by Chet Holmes

I am not sure what to say about the Ultimate sales machine. I picked up the book to try get a look into the mind of a salesman. Someone who is trained to convince people to make decisions, and in effect, convince them as to what is best for them.

Chet’s main point is that whatever you do, use pigheaded discipline and determination to stick to it. This explains a lot about salesman, they are stubborn and persistent. Annoyingly so, distrustingly so.

Chet goes on to describe ways to sell yourself into mainstream media, create information and portray yourself as an expert. He even goes so far as to suggest making tapes that can almost brainwash you, recording things to yourself like “I love cold calling in the morning” with relaxing music in the background. Scary.

As a scientist, if I am a scientist, I believe in doubt and keeping an open mind, you always want to ask questions, you always want to be open to being wrong, to some other new opportunity. This is good for a soul I believe.

Sales is the opposite. In sales you focus on a goal, you consider all the ways someone can say no, and ways to counter them.

I don’t know whether or not to recommend this book. The parts about getting into the media, planning, and eliciting feedback from customers was useful, the rest was annoying, and honestly, I skimmed quite a bit of this book.

Take it for what it is, and I openly say, I don’t mind if I don’t make this sale.

Buy from Amazon.com